Airline Design
Product Strategy and Design
SQ_FFBand.png

FanForward Fan Band

The FanForward is a wrist-wearable that handles electronic payments and ticketing. The concept is designed specifically for teams and entertainment acts to reward their most loyal fans with points and in-stadium commerce opportunities. The band becomes a fan collectible and can be enhanced by adding charms, which can be released on special game days or events over the course of the season.

Colorful and comfortable

Colorful and comfortable

The bands are easy to size but also resist loss from falling off.

Charms keep things fresh.

Charms keep things fresh.

On special game days or events fans are rewarded with add-on “charms” that slide on to the band. Charm-trading amongst fans is encouraged as well as being a way to recognize top players, team milestones and promotions.

Connected

Connected

Airline also designed the app experience for setting up and managing the band.