Airline Design
Product Strategy and Design
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Round21

Sometimes products become so common and accepted they turn invisible, which is what happened with the game of Ping-Pong. Our client saw an opportunity to bring fresh energy and perspective to paddles and accessories and celebrate the game and the joy of playing. Designed by Airline, the Round21 paddle is first and foremost a great playing paddle, with incredible materials and craftsmanship and brilliant customizable graphics.

Paddles to match your game

Paddles to match your game

Round21 has developed a proprietary process for printing bright colorful graphics on the paddle faces. Artists and designers have now been engaged to create a range of vibrant designs to match any style.

Over 100 prototypes to get to one great design.

Over 100 prototypes to get to one great design.

Being in Tokyo, Airline had access to a huge player community, Ping-Pong culture and many traditional brands of equipment.

Airline created over 100 prototypes along the way to the final design, starting in cardboard and working though 3D prints and wood prototypes.

Every detail considered

Every detail considered

Airline worked with our partner Hidakuma in Hida, Japan, to create prototypes that were user tested with recreational players, experts and retired professionals in Ping-Pong halls around Shibuya.

Pre-order your paddle soon!

Pre-order your paddle soon!

We are excited about this products potential. Please visit our client Round21 to get updates on pre-ordering. Expect many more product announcements from Airline and Round21 in the near future.