We work with companies of all sizes, including large Fortune 500 companies that have the desire and resources to make changes at scale, and we also enjoy working with startups that see things differently and have the passion and acumen to realize their vision, even with limited resources.
Being small has its benefits— we can be picky about who we work with and the kinds of projects we take on. That said, we find what is most important is trust between Airline and our clients and a shared desire to create the absolute best product possible.
Airline works with companies to identify product opportunities, develop concepts for validation and create "on the shelf" products.
Airline creates the full product design, identifies partners to engineer/manufacture, and oversees the full process including factory visits, sample product grading/testing, and close collaboration with the partner to ensure a quality product.
Paul has spent many years on the leadership teams of consulting firms and product companies. He now works with other design firms as a consultant, helping them strengthen their organization or build a new team. For firms with clients or projects in Japan, he offers a senior team member based in Tokyo.
Airline provides services for trend research and user testing, and creates designs for physical environments, retail display and other areas that directly support the overall product experience.
Customer impressions often start with the packaging. Airline believes each step of the experience should be choreographed. Additionally, packaging provides the real purpose of protecting the product and should protect the planet.
Paul is a life-long runner, pounding the pavement and trails around Tokyo, but retired from racing. His experience at Under Armour put him at the forefront of how technology and design can inspire and improve performance. And the whole Airline team is active and passionate about sport, fitness and wellness.
And of course we love to eat! So anything to do with food is exciting and interesting. We have been lucky to work on several kitchen appliances in our short history and see increasing interest in new material and processes for food preparation, cooking and packaging.
Not limited to these, we are also passionate about learning and enjoy the opportunity to engage in new categories where we can leverage our perspective and experience.
We really are your partner— most of our client relationships last for multiple years as we gain further understanding and trust. For us, being trusted and allowed to pursue our instincts is paramount to our success and ultimately our client’s success.
A few of our clients
We are always open to hearing about your project and understanding if we can bring something to its success. If we don’t think your project is a good fit for Airline, we will be happy to point you to one of our friends or partners who can better help you.
We usually respond within 24 hours.