Bruvi is a Los Angeles startup formed by veterans from the coffee industry. Mel and Sung aim to revolutionize pod-based coffee with better product engineering and a science-based approach to the best tasting coffee brewing. Airline has worked with Bruvi in designing a machine that makes a great cup of coffee and has less environmental impact than competitors.
Keurig has managed to take 80% of the American single-serve market, but with compromises in taste, hygiene, and environmental impact. Bruvi wants to bring the convenience of single-serve brewing to coffee lovers with a lower impact on the environment.
The final design was achieved through a constant collaboration between the teams at Airline, Bruvi and the factory. Over a period of over 3 years we worked closely through multiple rounds of product inspiration, concept development, sketching, user interface design, prototyping, design for manufacturing, and more to hone every detail of the design.
Quick and easy handmade mockups were key in figuring out the brewer form and detailing high traffic interaction points. Prototypes advanced through cardboard, 3D printed, and shop-made until we’d arrived at the right design.
“If you want fresh, great-tasting coffee—whether espresso, Americano, cold brew, etc.—conveniently waiting for you every morning, this is the best investment you’ll make all year.”
“The easy-to-use Auto Optimized Brewing system, sustainable coffee pods, terrific roaster variety and quality, and aesthetic design add up to a great-value package.”
“Bruvi really did make the single-serve coffee experience better in almost every measurable way.”
IDA Silver
Design for Society / Sustainability
Good Design Award 2022
Household
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