Manduka has a partnership with Target to sell yoga mats and related accessories in their stores and online. Airline designed the packaging specifically for the context of displaying on the retailers aisles, including the physical design/construction, information hierarchy on the labels and the graphic design of the packages and labels.
The products are selling well but few initial optimizations were made in regards to product packaging, branding and display. The products did not resonate as complementary to one another to encourage customers to buy them together, and there were issues around the scalability and durability of the current packaging.
Visiting the point of sale it was clear that products of different brands are shuffled and can be hard to distinguish from one another. Manduka needed packaging that made it easier for stores to keep the product together, and for shoppers to recognize their products at a glance.
We made paper sketches to test the real form and durability of our ideas. We also validated which designs would reduce waste when patterned at scale.
We are always open to hearing about your project and understanding if we can bring something to its success. If we don’t think your project is a good fit for Airline, we will be happy to point you to one of our friends or partners who can better help you.
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