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よろしく!


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よろしく!


Airline helps companies identify what products their customers need and then crafts how those products should look, feel and be experienced.

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About Airline


About Airline


Hardware + Software, American + Japanese

Paul and Aki met on the street in Tokyo; five years later they have formed Airline.

Photos by Shokophoto.com

Photos by Shokophoto.com

 

Paul Pugh
ポール ピュー
Founder + Chief Designer

With over 25 years experience as a designer, Paul’s work as a leader in product and design is well known. He and his teams have designed for some of the world’s most respected brands. Products from those designs have been in the hands of millions of users, frequently winning industry accolades and global recognition. 

Photos by Shokophoto.com

Photos by Shokophoto.com

 

Aki Kawana
アキ カワナ 
Founder + Managing Partner

Aki is a strategist and business leader with a focus on APAC. Through his experience in design research and his multilingual capabilities, he works with brands in the region to create informed products. His approach brings clients a deeper understanding of customer needs. 

 
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Why Tokyo?


Why Tokyo?


“Tokyo may not be a beautiful city but it contains quietly beautiful things” 

- Edward Seidensticker, Washington Post 1984

Tokyo looks into the future but with an astute memory and respect of what has come before. 

Our Tokyo product experience feed on Instagram (@airline.design)

Product design is a tradition of craft, beauty and order. Tokyo is a patron to those values and provides a willing audience for sharing and demonstrating our experience and point of view, but more importantly Tokyo is a host to much of our own inspiration and development. 

Airline also has a base and access to teams in Austin, Texas. From Tokyo and Austin we work with global clients and partners.

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Experience


Experience


 

Airline’s leadership has a balance of product development and consulting experience.

Our experience makes us different.

Paul has been an Executive with Under Armour, Amazon and frog design and has started two companies previously. He has overseen global organizations and product teams. With a background in architecture he designs both hardware and software and understands both manufacturing and software development. Paul’s passion is bringing those domains and processes together into integrated product experiences.

Aki has deep experience working with customers to define successful programs and then enter the field to understand their customers. He worked as a Project Manager in frog’s Shanghai studio and has worked with major global clients including Japanese luxury brands to identify new product strategies including leading research in the US, Japan and Kenya. Aki’s passion is bringing impact to brands and the lives of their customers.

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How we work


How we work


Your success is our success.

Our focus is on hardware and software integrated products. We like to say the hardware is the body and the software the product soul. They deserve to be developed together. 

Our specialty is wearables, connected devices and clothing. We work on the periphery of fashion and have experience in sports, fitness and mobility. Our interests are not limited to consumer electronics and include products for the aging and precision farming. We are enthused about making new things that have been never done before but also are interested in making existing processes and products better with the right application of technology and good design.

Airline develops concepts and turns them into real products. We bring new ideas to you and we take your direction to explore new markets or re-envision products you already have. Our process is open and iterative. We work in models and prototypes and we supply you with the artifacts to evangelize new product ideas internally. We support you from concept through development including detailed design, factory inspections and product launch press and analyst briefings.

 

Airline is a consultancy in the design and development of computer hardware; software consulting and computer graphics design services. 

Airline is a consultancy in the design and development of computer hardware; software consulting and computer graphics design services. 

Our Services:

  • New Product Concepts

  • Hardware Design

  • Software Design

  • Environment and Retail Design

  • User Research

  • Package Design

  • Innovation Facilitation

  • Product Branding

  • Design Management Consulting

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Jobs


Jobs


Designers at Airline are curious and fearless. Our clients are diverse and our need is for team members who can pivot between projects, platforms, tools and domains. You bring to Airline strong design craft: composition, form, typography, color and illustration. Your work has purpose. You have mastery of at least one of these tools: Illustrator, Photoshop, Sketch (highly preferred) or the 3D tool of your choice. Plus you have fluency in the others. As importantly, you can contribute beyond the confines of your computer. Your ideas are stories that you rationalize with “the why, the what and the how”. You listen to users with empathy and make actionable insights from those conversations. With clients, you work to understand their needs and your professionalism instills confidence. Plus, you know how to use an Exacto knife to fashion a prototype out of things you find in the office garbage. We work very fast with opportunities to learn and do many things. You must be able to take direction and desire to grow as a designer as part of a highly productive team. Both Japanese and English are spoken in the studio.

Find your route here

Access


Access


Austin

6836 Austin Center Boulevard
Suite 280 C/O VCFO
Austin, TX 78731
 

Shimokitazawa

Kitazawa 3-21-4-102
Setagaya-ku
Tokyo, Japan 155-0031

 

Contact us


Contact us


 

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